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Hey there!

I'm Tricia Daniel

Speaker | Advisor | Founder
MBA w/ over 25 yrs in Finance & Accounting

"Our Someday is Today"


"We don't have Someday to rebuild our Dreams.  Our Someday is Today to change our Legacy"

3rd Generation Financial Speaker
MBA with over 25 years exp in Finance & Accounting
Wife, Mother, Bonus Mom of Blended family of 6 Boys
Woman who has Rebuilt Twice after Starting Over personally
Entrepreneur & Executive who has Rebuilt after Layoff


My story

After my parents divorced at the age of three, I began my journey of being raised in two very diverse socio-economic households.  With 4 uniquely different parents in a blended family of 5 sisters, I observed and experienced the struggles of each demographic that my two different households lived in.  This has provided me with a unique & diverse perspective of Money.   When my parents first were divorced, my father started taking my sister & I to breakfast every Saturday.  A tradition we still keep to this day.  Every Saturday, my father would teach us some type of financial literacy lesson drawing it out on a napkin.  So I grew up thinking that discussion about managing money was common in every family. 

It was not until after my divorce in 2007 and I became a single mother, that I realized the importance of all the lessons my father had taught me along with the realization not all women had this financial knowledge to stand on their own two feet.  Starting over again in 2013 as a single mother of two boys, I learned the importance of healing our money mindset when life changes.  It wasn’t until 2015 when I was laid off as an executive with no backup plan and depleted savings, that I learned the hard lessons of debt and the need for additional streams of passive income to ensure my money is working while I am sleeping.  It is why showing other women how they can become their own bank and eliminate their debt including their mortgage in 10 years or less is so important to me.  Now recently remarried with 4 bonus sons, I understand the importance of sharing my diverse financial knowledge with all of our 6 boys like my father did with me.  Teaching generations about financial literacy to transform their family legacy has become my passion. 

Let's work together!



Keynote presentations, Interviews, Workshops, sharing the Signature Framework on gaining Financial Clarity


Financial Clarity Advisory Services

From 6 Week Group Masterclass, Individual 90 min Intensives to exclusive 1:1 Clarity Advisory


Why choose Tricia?


Tricia Daniel is a Financial Literacy Speaker, Owner of Sown Financial LLC, Founder of the Starting Over Wealth Network, Podcast Host, Corporate Financial Controller, and MBA with a career of over 25 years in public accounting & corporate finance.  Tricia serves as the CFO for the Once Upon a Podcast Network and the Treasurer of the Board for Dr. Zowee Shanks Ministries. 

Tricia Daniel has been a single mother who has started over twice financially after divorce, a woman who has conquered eliminating debt three times from different life events and an Executive laid off with no savings.  Her personal financial journey connects with other women’s feelings of shame, overwhelm and fear around overcoming financial stress.

Combining her professional financial experience, graduate education and lessons learned from her financial planner father, Tricia designed financial literacy steps and tools to stand on her own two feet financially after each life event.   Now through speaking, online courses, individual advisory services, podcasts and in her upcoming book, Tricia walks women through first uncovering layers of their money identity.  She then guides in realigning financial wisdom to design systems of eliminating debt while building financial legacies.  

As a mother of an autistic son, Tricia has an inspiring understanding of the influence every unique voice holds.  Tricia inspires women to also promise to use their voice to let go of shame as they change their financial legacy.  Knowing we are all women of influence, Tricia Daniel asks every woman in a room to stand and also promise their “Someday is today”.

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